SJ SENDS THEIR ENVIRONMENTAL MESSAGE RIGHT INTO YOUR KITCHEN
When SJ, Sweden’s leading rail transport company, set out to make people think differently about climate-smart travel, they partnered with Creon to create something small, but powerful. The result? A custom-designed spice measure that fits right into your hand, and right into your kitchen.
Engraved with the message: "Ask me why I choose to travel by train?", the 1 ml spice measure is more than a kitchen tool, it’s a conversation starter. It symbolizes a compelling environmental fact: a train journey between Stockholm and Gothenburg emits just 1 gram of CO₂. That’s equal to half a spice measure of gasoline, a tangible comparison that turns numbers into something real, relatable, and impactful.
Distributed as a keyring and kitchen item, this spice measure carried SJ’s environmental message far beyond train stations, into homes, drawers, and everyday life.
At Creon, we believe THINGS MATTER™. Not just as physical objects, but as messengers. The right product, with the right story, can reach people in ways traditional media can’t. That’s why we help brands like SJ create purpose-driven merchandise that’s designed not only to be used, but to be remembered.