150 YEARS OF INNOVATION

A GLOBAL BRANDING CONCEPT

 

 

When Atlas Copco Group celebrated its 150th anniversary in February 2023, Creon was honored to develop a comprehensive branding concept that reflected their legacy of industrial innovation, global impact, and sustainable growth. This project wasn’t just about creating branded merchandise, it was about designing a unified, meaningful collection that captured the essence of 150 years of progress.

 

 

 

SETTING THE FOUNDATION

Our first task was to develop a symbol and graphic identity that would capture the legacy and future of Atlas Copco Group’s 150-year milestone.

ADDING MEANING THROUGH PRESENTATION

From thoughtful packaging to message tags, every detail was designed to enhance the perceived value for the receiver, making each item feel like part of something truly special.

Defining the Look
We created a color palette inspired by industrial design, setting the tone for all branded items, visuals, and communications connected to the celebration.

57

Companies within the group

170k

Items delivered

6

Continents reached

TO MARK THE OCCASION

To mark the occasion, we designed, sourced, and delivered a complete range of tailor-made branded items to all 57 companies within the group. The collection spanned from event essentials like flags and balloons to high-quality, commemorative gifts, including anniversary edition apparel, bags, and drinkware. In total, over 170,000 items were delivered across 63 countries, ensuring that every celebration was unified, memorable, and on-brand.

“There’s a lot of value in being able to use branded items to spread knowledge of our company outside of our niche. Having a centralized Profile Store helps us ensure that we present ourselves according to our brand guidelines, follow our Business Code of Conduct and meet our sustainability goals. We especially appreciate Creon’s level of creativity, and their great sense of color, form, and materials.”

Lotta Bynke, Communications & Branding Manager, Atlas Copco Group​

Here’s to another 150 years of innovation and success!

At Creon, we are incredibly proud to have played a role in this milestone celebration, providing a full-scale branding solution that made a lasting impact worldwide.

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